This might sound like a odd recommendation for someone who has sworn himself off beer for the foreseeable future (overdose at Christmas, give it up for Lent), but I couldn’t let this notion pass without saying something.
On a hunter-gatherer expedition last week ahead of the New Year festivities, I happened across a beer I’d never encountered before.
As a craft beer fan, that’s a big deal in my world so, as is the correct protocol, I purchased said beer and made my merry way home. It wasn’t until later that evening that I realised what I had.
Brewgooder Clean Water Lager might sound like a fancy-Dan title for a beer made from virginal glacial water or water filtered through rock for a thousand years… but it isn’t. In a way, Brewgooder does exactly what it says on the tin. This is as genius a concept as I have come across in many a year…
Back in 2016 Brewgooder founders, Alan and Josh set out on a simple mission – to provide clean water for 1,000,000 people through the power of craft beer by donating 100 per-cent of their profits to clean water charities.
This duo had been tackling homelessness in Scotland before they turned their passion for drinking beer into a way to bring clean water to those who need it in the developing world.
“We were always passionate about craft beer and wanted to use it to help other people, so with the help of the guys at BrewDog – who brew our beer at zero margin – we founded Brewgooder and on World Water Day 2016 asked craft beer drinkers across the world to help us on our mission,” the lads’ website explains.
“Almost 1,000 backers and over 30 bars, bottleshops and restaurants helped us raise enough money to begin brewing our first cans of Clean Water Lager. Since then we’ve helped to fund 60 projects for over 33,000 people in Malawi since 2016.
“Our mission is to never stop until we hit our target of 1,000,000 people impacted by great beer.”
So, let me get this straight, Brewgooder… the more beer I drink, the better?
Not that I need any extra incentive to drink beer but this idea takes things to a new level of mightiness. This brings a whole new meaning to the term, drink responsibly. How can other beers be expected to compete with this? If you’re gonna drink lager, you might as well drink some which helps other people.
I am also happy to note that the beer itself is excellent, as you’d expect coming out of Brewdog. It’s crisp, moreish lager the sort of stuff that people all over the world drink on a regular basis. It might not be the most distinct stuff in the world (what lager is?), but it certainly has more character that the Harps and Tennents of this world.
So as my waistline and liver are being given a break for the foreseeable future (until Saturday night at least, I’m not a monk, you know), I reckon I’ll be revisiting Brewgooder for another charity tipple-fest and a packet of crisps. Brewgooder is for me at least, a New Year’s resolution worth sticking to.
Hey, now that’s another idea! Crisps! Why don’t they start producing crisps which help provide clean drinking water for developing countries?
Brewgooder and… Potatoes with Potential?
That sort of thing would have me hooked back to front.
• Currently Brewgooder is available at Asda stores locally.
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