The Ulster Herald mainly circulates in the County town of Omagh and surrounding towns and villages. The population of Omagh town and suburbs is approximately 24,000 people and with just under 11,000 households the Ulster Herald has close to 60% penetration.
The remaining towns where the Ulster Herald has high penetration include: Ballygawley, Beragh, Carrickmore, Castlederg, Dromore, Drumquin, Fintona, Gortin, Greencastle, Killycogher, Loughmacrory, Mountfield, Newtownstewart, Plumbridge, Omagh, Seskinore, Sixmilecross, and Trillick.
Since 1901 the Ulster Herald has been a must buy and in 2005 the Company decided the demand was there for a new bright and colourful Monday publication, first with all the weekend news and sport in the County.
Today, the Tyrone Herald circulation area is similar to that of the Ulster Herald but is gaining new readers in the East of the County due to the local GAA coverage every Monday.
Over the years the Ulster Herald has increased circulation and readership by constantly improving the look and content of the paper with the introduction of colour, new compact format and much more local coverage.
The Ulster Herald continues to be the largest selling newspaper in West Tyrone and combined with the Tyrone Herald and the Strabane Chronicle, the Ulster Herald Group has the largest circulation in Tyrone.